Heritage · Craft · Intention
Born in Japan. Defined in London.
The world's first fully formulated Wagyu Tallow skincare.
Discover the Ritual
Free UK delivery over £75
Japanese heritage, British craft
The perfect gift
Single origin · Traceable to one farm
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Heritage · Craft · Intention
The world's first fully formulated Wagyu Tallow skincare.
Wagyu tallow is the constant. Only the formula around it changes.
BEFORE SERUMS. BEFORE SYNTHETIC EMOLLIENTS. THERE WAS TALLOW.
Used traditionally for generations, tallow is experiencing a modern return to skincare. But KOYU takes the idea further.
Human sebum, our skin's own protective oil, is rich in fatty acids like oleic and palmitic acid.
Wagyu Tallow shares several of these same fatty acids, closely mirroring skin's own chemistry. It works with skin rather than sitting on top of it.
But KOYU isn't simply tallow in a jar.
We combine Wagyu Tallow with carefully selected skincare actives to create dedicated formulas for different moments of the day.
PROVENANCE
01
One farm, one lineage, traceable back to where it began. Commodity tallow is blended from countless untraceable sources.
02
One farm, one lineage, traceable back to where it began. Commodity tallow is blended from countless untraceable sources.
03
One farm, one lineage, traceable back to where it began. Commodity tallow is blended from countless untraceable sources.
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Hikari in the morning, Yoru at night, Kinu whenever hands need it. Three bespoke formulas and a gold-finished spatula, in a weighted magnetic box.
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Early access to new formulas, and the story behind each one. No noise.